Sarahah is currently leading the App Store charts in a handful of counties. But you might be wondering, what exactly is this app and how did it break into the coveted Top 10 list? Sarahah is a new anonymous messaging app from Saudi Arabia and this is everything you need to know about it.
In Arabic, Sarahah means candor and honesty.
Sarahah is unlike other anonymous messaging apps from the past. With Sarahah, a user creates an account, generates a link and shares it on their social media. On this page, anyone can leave an anonymous comment for the user.
The app supports privacy features as well. By default, you don’t appear in search and you can’t receive messages from non registered users.
Sarahah was designed to be used in a workspace environment as an anonymous way to get a bit of constructive criticism. The website’s tag line reads “Get honest feedback from your coworkers and friends”. And there is a dedicated section on the site about how Sarahah can be helpful at work.
But Sarahah is topping the download charts because of teenagers who are currently on summer vacation. Teenagers are putting up links on their Snapchats to get the word out.
Sarahah is unique in a couple of ways. Previous anonymous apps like Yik Yak were more of social networks. Someone could post something anonymously and anyone (either close by or online) could read the post. This is why Yik Yak was ultimately used for bullying and negative remarks.
But in Sarahah, the user is actually soliciting feedback by signing up for an account and creating the link. They’re also then deciding where to share the link so that only specific people can have access to it. The combination of these two features has so far kept the interactions as mostly positive.
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