After being quiet about the future of the Mac Pro for a couple of years now despite facing a lot of criticism from its pro users, Apple today finally went ahead and confirmed that it is working on a completely redesigned Mac Pro for next year. And to tide its pro users until then, Apple gave its existing Mac Pro a small speed bump — the first since its release in 2013.
While Apple did not reveal much information about its completely rethought Mac Pro, executives Phil Schiller and Craig Federighi were surprisingly very honest about it while talking to reporters. They hinted at what the company’s prime focus is for the next Mac Pro and what pro users should expect from it. For a secretive company like Apple, this was an unprecented thing to do, and it shows that the company really does care about its pro users and their feedback.
Here’s the takeaway from the whole interview about the next generation Mac Pro from Apple.
It was long believed that Apple did not care about its Mac users since they did not make much of an impact on the company’s revenue. This was widely believed to be the reason behind the company’s reluctance in updating its Mac Pro and iMac lineup on a timely basis with powerful internals.
However, the numbers revealed by Apple paint a different picture and show that the Mac market is important for Apple. As per the company, there are 100 million active Mac users around the world, with the Mac business accounting for $25 billion of Apple’s yearly revenues. While the numbers are pretty small compared to the iPhone, they are still nothing to scoff at.
Talking specifically about the popularity of Mac Pro, Apple says that its sales account for “a single-digit percent,” with the MacBook Pro and iMac being more popular among consumers. This should be a given due to the Mac Pro’s high price, its relatively poor bang for the buck, and that it is meant specifically for pro users.
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