Talking about Steve Jobs and his DNA at Apple, Cook says that his insane attention to detail, that good isn’t good enough ethos will always drive Apple forward. As Jobs used to put it, a product or thing had to be “insanely great,” will forever be the basis for Apple. He clarifies that this does not mean the company will not change. It has changed a lot in the last 6-7 years and will continue to change in the future as well, but its “constitution” will remain the same forever.
Cook also talks about the HomePod and says that the device is more than just a way to bring Siri into one’s living room. The CEO says that Siri is already present in one’s living room through iPhone, Apple TV, and the iPad, and the HomePod is more about bringing optimum sound quality “and instinct” to one’s living room. He also says that the $349 price for the HomePod will be more than justified when people listen to it.
When I was growing up, audio was No. 1 on the list of things that you had to have. You were jammin’ out on your stereo. Audio is still really important in all age groups, not just for kids. We’re hitting on something people will be delighted with. It’s gonna blow them away. It’s gonna rock the house.
Cook, however, seems to be the most excited about Augmented Reality. He sais that he is “so excited about it, I just want to yell out and scream.” To bring AR to the mainstream, Apple is building it right into iOS 11 that will allow millions of iPhone owners across the world to experience AR when the OS is released later this year.
#TIM COOK #TIM COOK TALKS ABOUT HOMEPOD, AR, DONALD TRUMP, AND MORE IN INTERVIEW
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