Amazon Brings Echo Speaker Lineup and Alexa to India

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Amazon Brings Echo Speaker Lineup and Alexa to India

Amazon today announced that it is bringing its Echo lineup of smart speakers and Alexa, its voice assistant, to India. This marks the first time that Amazon is bringing its smart Echo speakers to Asia. While Amazon has zeroed in on India as the launch country for Echo speakers in Asia, it also plans on bringing its speakers and Assistant to Japan later this year.

As for India, Amazon is bringing its entire Echo smart speaker lineup to the country: Echo Dot, Echo, and Echo Plus. All the three speakers will be initially available through an invite-only process and will ship by the end of this month. The Echo Dot is priced at?4,499, while the Echo and Echo Plus are priced at ?9,999 and ?14,999, respectively. Amazon says that eligible customers will also be getting a 30 percent discount on the sticker price of the Echo speakers. It will also be throwing in a year of free Prime subscription with the smart speakers. And if you are already a Prime member, Amazon will either extend your membership by another year or offer a similar amount in cashback.

Amazon is also tweaking Alexa, its voice assistant running on Echo speakers, to ensure it offers a localised Indian experience. Firstly, there is a new English voice for Alexa with a hint of an Indian accent for better pronunciation and clarity. Secondly, Amazon is integrating Alexa with many popular local apps and services like Times of India, ESPNCricinfo, NDTV, Reuters, FreshMenu, and Saavn. The company also plans to bring Amazon Prime Music to India and will be offering preview access to the initial batch of Echo users.

Read Also:  Amazon and Microsoft Enter into Partnership to Make Cortana and Alexa Talk to Each Other

Amazon had earlier this year launched its second-generation Fire TV stick in India earlier this year.

[Source: iPhoneHacks]
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