One of Apple’s tentpole features, which spans all of its product lines, is privacy for its users. To help point people towards that particular goal, Apple has launched a new consumer-facing privacy site.
The new landing site for Apple’s privacy initiative can be located at apple.com/privacy, and, as one might guess, it details all of Apple’s efforts in this space. It outlines a variety of different factors, including the use of Apple Pay, Touch ID, and even how Apple improves the overall features of the device you’re using but still manages to keep your data safe.
Here are just some of the breakdowns:
Only You Can Access Your Device
“You can easily secure your devices with a six-digit passcode, which is very tough to crack since there are a million possible combinations. Or set up Touch ID — the most advanced security technology on any personal device — to quickly unlock your iPhone or iPad with just your fingerprint. For even more security, you can create an alphanumeric passcode that’s as complex as you want.”
Your Apple Pay Transactions Are Safe
“Apple Pay gives you a safer, more private way to pay in stores, in apps, and on websites. We don’t track what you’re buying, so we can’t create a history of your purchases. And to make sure your credit card information is safe, we turn it into a unique code and keep it walled off from the rest of your iOS device. Neither Apple nor your device shares actual credit card numbers with merchants during purchases.”
Your Features Improve While Your Data Stays Private
“When we use data to create better experiences for you, we work hard to do it in a way that doesn’t compromise your privacy. One example is our pioneering use of Differential Privacy, where we scramble your data and combine it with the data of millions of others. So we see general patterns, rather than specifics that could be traced back to you. These patterns help us identify things like the most popular emoji, the best QuickType suggestions, and energy consumption rates in Safari.”
The site is quick and easy to look at, as is par for the course when Apple is launching a consumer-facing site, but there at the bottom there are links to more detailed looks at how Apple manages a user’s privacy, a transparency report, and Apple’s overall approach to privacy.
This process for Apple isn’t new by any means, as it has always tried to be transparent in its efforts with security, but this site does a pretty good job of being easy to look at, and yet detailing quite a bit in a short period of time.
How important is security for you on your devices?