Apple Won’t Give up Privacy to Make Room for Artificial Intelligence

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Apple Won’t Give up Privacy to Make Room for Artificial Intelligence

When it comes to Artificial Intelligence, Apple has its foot in the door, but other companies have blown that door wide open and taken over the room.

That’s, partly, due to the fact that those other companies aren’t as focused on security as Apple is, so they can pull a lot of information from outside resources, which are inherently linked to things like email and search results, to gather and present that information in helpful ways to the user.

Apple, on the other hand, doubled down on security over the years, and while other factors certainly play a role, this focus on security has led other companies to jump ahead in the development of AI projects, and the results are questions like, “Have you given up on Siri?” in light of other digital personal assistants, like Google’s brand new Assistant, or Microsoft’s Cortana, offering up similar functions, but also opening the door to more possibilities.

So it should not be surprising then that while on the earnings call for the quarterly report, Tim Cook was asked about artificial intelligence, Siri, and how the company plans to balance security with AI moving forward.

Cook answered the question as one might expect, with positivity towards Apple’s products, saying that Siri now receives over 2 billion requests per week. This was just part of Cook noting that Siri is not just available in the United States, but around the world, and that the company has aimed to make that experience great across the board, across devices.

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Interestingly enough, Cook also said that Apple believes there’s a bigger focus on having a personal assistant on one’s phone, rather than in the house, because the market is still primarily leaning towards mobile lifestyle. Cook said that people are always moving, from one place to another, from home to work, and wherever else in between, so having Siri on your phone is important. Cook admitted that there’s a market for an in-home digital personal assistant, like Amazon’s Echo or Google Home, but that the usage on phones will likely still be much greater.

As far as security and artificial intelligence is concerned, Cook says the company “doesn’t buy” the idea that to have one, you have to sacrifice another. Specifically, Cook doesn’t think you have to give up privacy to have a great AI-based experience. Cook says customers shouldn’t have to make a choice, but as far as what that actually means moving forward and how Apple plans to implement those ideas remains a mystery for now.

[Source: iPhoneHacks]
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