Microsoft is known to take jibes at Apple’s iPad and MacBook lineup with its Surface lineup. Even recently when the company unveiled the 13.5-inch Surface Laptop, it took a direct potshot at Apple’s MacBook Air lineup. However, it looks like the company had overestimated the demand for its Surface devices.
As per a DigiTimes report, the demand for Microsoft’s Surface devices has been affected by other similar products from OEMs like Dell and HP. This has led Microsoft to be conservative with its future Surface orders.
Since demand for Microsoft’s Surface products has been seriously undermined by other first-tier vendors’ similar devices, the software giant has been conservative about placing its orders, which have been much lower than than Pegatron’s original expectations, said the sources.
While Microsoft’s Surface lineup boasts of some impressive devices, they are all outgunned and outspec’d by similar devices from other OEMs like Dell and HP. Some of them even offer better battery life and are priced significantly lower than Microsoft’s offering which automatically makes them a more attractive option for consumers.
Microsoft’s recently unveiled Surface Book competes directly with the MacBook Air. And while it is better than Apple’s ageing MacBook Air lineup in quite a few areas, it has failed to win over as many customers as the Redmond-based company would have liked.