The latest data from research firm Counterpoint Market shows that Huawei surpassed Apple to become the world’s second largest smartphone maker in June and July. Early numbers for the month of August are also promising, with Huawei likely coming out on top again and completing a hat-trick.
This is the first time that a Chinese vendor has managed to surpass Apple in terms of smartphone sales. Huawei has been growing rapidly in recent years and has managed to make inroads in China and Europe. The company’s feat becomes even more impressive when one considers the fact that the Chinese company has little to almost no presence in the United States — one of the largest smartphone markets in the world.
As usual, Samsung remained the world’s largest smartphone OEM, though it continues to lose market share to Chinese OEMs like Huawei, Oppo, and Vivo.
Interestingly, despite Huawei becoming the world’s second largest smartphone OEM, none of its smartphones made it to the top ten list in terms of sales. Counterpoint analysts note that this is due to Huawei having multiple SKUs of the same handset for different markets, with a different flagship for various markets as well.
Apple continued to dominate the list with the iPhone 7 and iPhone 7 Plus. OPPO’s R11 and mid-range A57 handsets did very well and took the third and fourth spot. This was followed by Samsung’s Galaxy S8, Xiaomi’s Redmi Note 4X, Galaxy S8+, and the 32GB iPhone 6. Samsung’s budget Galaxy J7 Prime and Galaxy A5 (2017) then completed the top 10 list.
Its likely that Huawei will once again beat Apple in terms of total smartphone sales in August. Apple’s weak performance can be attributed to the fact that the iPhone 7 and iPhone 7 Plus are nearing their one-year anniversary and most potential buyers are holding out for the much hyped iPhone 8. Once the iPhone 8 launches in September though, Apple will once again end up reclaiming the second spot from Huawei.
[Via Counterpoint Research]