Meerkat App and Periscope, A Big Challenge For Marketers
“Meerkat and Periscope both provide huge opportunities for brands and marketers,” said Anna Francis, content manager with My Social Agency. “Real-time social interaction is more important than ever, and video content allows brands to engage with their audience in a human and transparent way that tweets and Facebook posts simply can’t contend with.”
Starbucks has been an early tester of Meerkat and ran its first video using the app earlier this month. The live video stream showed coffee roasting at the company’s roastery and tasting room in Seattle, and ran for 4.5 minutes that afternoon alongside concurrent engagement efforts on Twitter, Snapchat and Instagram. The company plans to continue using Meerkat in the future, it said.
Both the Meerkat and Periscope offers the advantages of each. For now meerkat only available for iPhone users and will be avalaible on android version. Now Periscope is avalaible for Windows Phone with Telescope, a third-party Periscope app , which opens up the service’s live streams to an entirely new audience.
You can’t actually broadcast your own streams from the app yet (the developer says it’s coming), but you can sign up for Periscope and view other live feeds from within the app. It’s not a complete solution, but it’s something until Twitter rolls out an official Windows Phone client. Expect to wait a while though — even Twitter’s own microblogging app for Windows Phone is still miles behind its iPhone and Android entries. Both Twitter and Meerkat say they’re also working on Android apps, but Telescope makes Windows Phone the first platform outside of iOS to get one of those live streaming apps.