If you are a twitter-holic, it is almost impossible not to hear about meerkat, a new video streaming application which blow the social media world. Everybody tweets about meerkat, and many hashtags quoting this word “meerkat”, but we barely understand what meerkat actually is.
According to wikipedia, or national geography, Meerkat is actually a small carnivore, native of Kalahari Desert in Botswana. So what’s the correlation between this mongoose family with a hi-tec video streaming application? Before we discuss this meerkat issue furthermore. Let’s we try to understand what kind of application this meerkat is.
Meerkat apps is a video streaming application, it enables us, a long-for-attention people to stream videos live to the internet directly from our smartphone. That’s it. Just a hit on its button, and kaboom, you’re ready to be watched, to be exposed, to be scrutinized by anyone all over the planet. You log in to your twitter account, and the application will notify your followers as you start streaming your live event. It doesn’t need to record or archive your video streaming, as soon as your streaming has done, then it’s just gone. No recording version, no archive at all. It’s just done and gone. It’s so simple to streaming almost anything you want, your concert, your DIY tutorial, your step by step cooking class, whatever.
So what’s make this apps so hot that everybody in twitter tweets about it then? On March 15, 2015, Simply Measured reports that based on daily usage, more or less 13,000 up to 15,000 Meerkat streams were going on air every single day. It is around 60,000 viewers are staying tune in everyday, with 2,261 concurrent watchers on its most congested traffic. Sure it is a huge achievement for Meerkat apps considering that this is a new apps (launched on February 27, 2015). Maybe its simplicity is the key success of Meerkat’s hype. It is so easy to use, no record, and leave no threats. Whatever reason beyond its successful campaign, it is your life to decide whether or not using this apps.