Steve Jobs, co-founder and former CEO of Apple, was not shy in his regard of wanting to change the world, to put “a dent in the universe.”
In a recent interview with Fortune, Apple’s current CEO, Tim Cook, talks about a variety of different topics, but most of them focus on one thing: How Apple has, as a company through its various efforts, changed the world. Cook believes wholeheartedly that Apple has done some good on the planet and for its people. When asked by the interviewer whether or not the company has changed the world, Cook’s response hinges on one thing: products.
“Yes, I think in numerous ways. I think the No. 1 way Apple changes the world is through our products. We make products for people that are tools to enable them to do things that they couldn’t otherwise do–to enable them to create or learn or teach or play. Or do something really wonderful.”
The interview allows Cook to expand on elements that the company has been working towards for quite some time, including health care (the company’s partnership with PRODUCT (RED) has brought in upwards of $130 million), education (Apple wants to help people learn how to code beginning in kindergarten and into community colleges), and the environment (Apple’s focus on renewable energy has led it to dominate how it powers its own HQ and store fronts).
Interestingly enough, one of the more compelling moments of the interview is when Cook is asked about Apple’s products, and whether or not they really are made for everyone to use, as Apple believes they are. The interviewer says that Apple’s business strategy has been “to make premium-priced, high-margin, high-end products.”
Cook, surprisingly, disagreed with that outlook:
“Well it’s not high margin. I wouldn’t use that word. There’s a lot of companies that have much higher margins. We price for the value of our products. And we try to make the very best products. And that means we don’t make commodity kind of products. And we don’t disparage people that do; it’s a fine business model. But it’s not the business that we’re in.
But if you look across our product lines, you can buy an iPad today for under $300. You can buy an iPhone, depending upon which one you select, for in that same kind of ballpark. And so these are not for the rich. We obviously wouldn’t have over a billion products that are in our active installed base if we were making them for the rich because that’s a sizable number no matter who’s looking at the numbers.”
The full interview is certainly worth taking a look at. It’s available through the source link below. Do you agree with Cook’s statements here?