Bloomberg has published a detailed interview with Apple’s CEO Tim Cook talking about Steve Jobs DNA at Apple, HomePod, Augmented Reality, Siri, and other things Apple.
Talking about Steve Jobs and his DNA at Apple, Cook says that his insane attention to detail, that good isn’t good enough ethos will always drive Apple forward. As Jobs used to put it, a product or thing had to be “insanely great,” will forever be the basis for Apple. He clarifies that this does not mean the company will not change. It has changed a lot in the last 6-7 years and will continue to change in the future as well, but its “constitution” will remain the same forever.
Cook also talks about the HomePod and says that the device is more than just a way to bring Siri into one’s living room. The CEO says that Siri is already present in one’s living room through iPhone, Apple TV, and the iPad, and the HomePod is more about bringing optimum sound quality “and instinct” to one’s living room. He also says that the $349 price for the HomePod will be more than justified when people listen to it.
When I was growing up, audio was No. 1 on the list of things that you had to have. You were jammin’ out on your stereo. Audio is still really important in all age groups, not just for kids. We’re hitting on something people will be delighted with. It’s gonna blow them away. It’s gonna rock the house.
Cook, however, seems to be the most excited about Augmented Reality. He sais that he is “so excited about it, I just want to yell out and scream.” To bring AR to the mainstream, Apple is building it right into iOS 11 that will allow millions of iPhone owners across the world to experience AR when the OS is released later this year.
I think it is profound. I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to -developers–and unleashing the creativity of millions of people. Even we can’t predict what’s going to come out.
Cook also talks about US President Donald Trump in the interview and says that both of them “have a very different view on things” and that they are “not nearly on the same page” in many areas. He also says that from his point of view, America is more important “than bloody politics.”
The CEO of Apple also talks about other topics in the interview and even addresses critics who have said that Apple is now not as innovative as it used to be. The interview definitely makes for an interesting read so make sure to hit the source link below.